For larger organisations the ability to make quick, informed decisions is extremely valuable. A custom panel gives you all the tools you need to poll your customers on a certain matter quickly and cost effectively.

A custom panel is a panel of your customers (that we help recruit), that can be interviewed at the drop of a hat, and a fraction of the cost of using an 3rd party panel. The panel is built and maintained using our panel management software.

We design and build a software package that allows you to send as many different questionnaires to your customers as you wish. The results come directly back to you in a clear format that requires only basic interpretation.

Of course we can advise on best practice when communicating with your customers but ultimately the content of the surveys and the frequency with which you send them is down to you and there is no extra costs involved per survey sent as you pay a fixed fee for the use of the software over a given time period, regardless of how often it is used.

This is a more cost effective solution for large companies that are regularly seeking the opinions of their current customer base and have in-house market research expertise and would prefer to have control of the fieldwork process.

By being in control of both the content and who you are talking to you can cherry pick certain groups within your customer base for a highly targeted approach. Want to know what your male customers between the ages of 20 and 30 are thinking? Now you can find out within 24 hours.

There are many uses for this solution, whether it is testing the market for a new product or service, customer satisfaction surveys or just finding out what makes your customers tick.

Our panel management technology is intuitive and easy to use; however we are always on the end of the phone to provide support and advice to make sure you get the most out of taking control of your online research.

Please contact us on 01932 345278 or sales@marketcells.com for more details on our Custom Panels.