Managing a mass mailing of your database of customers / members can be a harrowing experience if you're not confident in what you're doing - something we hear from our clients all too often.

For this reason we offer it as an add-on service to our online surveys, for those clients wishing to minimise their risk. We have plenty of experience in mass mailing: we do it all the time.

Understanding how ISPs identify spam is particularly important. There's no point in mailing your database only to find out 35% of them didn't receive your email because it ended up in a multitude of 'junk email' folders. Our mass mailing application understands what commonly identifies an email as spam, and has automatic mechanisms built it to prevent this.

We typically charge £195 to handle a mass mailing. This is not dependent on the size of your database (as many of the self-service applications out there work). As far as we're concerned, whether it's 100 or 50,000, it's the same amount of work for us.

So if you're looking for a hassle free, risk free way of emailing your customers / members en masse (usually in conjunction with a survey), we think this offers fantastic value.